Revere Bank
Integrated Campaign (Web, Research, Collateral, Advertising)
About the Client
Revere Bank (Revere) was established in 2007 by a group of business leaders in the Baltimore-Washington corridor. Located in Laurel, MD, Revere’s core values are community, caring, quality, and commitment.
Challenge
Revere challenged LMD with developing a campaign to:
- Generate awareness of Revere Bank and its benefits/differentiators.
- Increase both the individual and business customer base.
- Capture business resulting from big bank buy-outs.
- Establish Revere as a leader in the Laurel community and surrounding areas.
Solution
- Conducted research to determine optimum market position and most effective marketing strategies and tactics.
- Positioned Revere as an independent, “homegrown” institution that is doing business with and investing in its community.
- Developed and implemented a marketing plan to jump-start brand image efforts, build relationships with the target audience, and increase the number of deposits.
- Designed and wrote brochures, flyers, print advertisements, outdoor, transit advertisements, and a website.
- Conducted custom photo shoots, generating a bank of images that could be utilized throughout the campaign.
- Established a web presence to compete with larger financial institutions and better serve clientele by providing 24/7 online banking access.