PostNewsweek Tech Media Group
Integrated Campaign (Logo, Collateral, Advertising)
About the Client
PostNewsweek Tech Media Group is the leading media company covering management issues and technology in the government sector, with focused national publications, websites, trade shows, and conferences for the government market. The company publishes Government Computer News and produces FOSE, the largest government-centric IT trade show in the country.
Challenge
LMD was tasked with developing a branding model that would position the company as a comprehensive expert resource for Fortune 500 companies, enable cross-selling among three service areas, and clearly communicate the company's offerings.
Solution
Rebranded the company as PostNewsweek Tech Media Group (previously PostNewsweek Business Information) to accurately reflect its media and technology focus.
Designed the company's new logo.
Developed the "orbital" graphic business model.
Created an engaging, concise corporate brochure and series of print ads with a question-and-answer creative approach that positions PostNewsweek as a solutions provider in a lucrative market.