OAO Technology Solutions
Technology | Integrated Campaign
(Web, Logo, Collateral)
About the Client
Known in the IT industry as the "outsourcer's outsourcer," OAO Technology Solutions (OAOT) specializes in managed IT services that span applications management and infrastructure support, as well as professional staffing services that offer rapid access to the hottest skills in the IT industry.
Challenge
Develop a recognizable and consistent brand identity that resonates with both domestic and international audiences.
Define and differentiate the company's corporate culture through a unique and compelling sales proposition.
Establish the OAOT brand by developing and implementing consistent messaging and design standards.
Solution
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Developed a unique brand identity that:
- Differentiates OAOT from its competition.
- Unifies the business units and service lines operating under the OAOT umbrella.
- Translates across various marketing channels, including print and web.
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Created "The Passion to Go Beyond" campaign, which expresses OAOT's corporate culture and mission via a persuasive benefit-oriented message.
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Told the OAOT story through branded marketing collateral, including recruiting materials, sales pieces, annual reports, and website.
Technology
LMD worked with OAOT's IT department to implement and deploy the Ektron CMS. LMD migrated its design into a format compatible and consistent with Ektron's.
- Classic ASP
- MSSQL Server 2000
- HTML 4.01/CSS 1.0
- Ektron CMS