Association of International Automobile Manufacturers
Association | Member Recruitment
(Web, Logo, Collateral)
About the Client
The Association of International Automobile Manufacturers represents the interests of international automobile manufacturers by lobbying the federal government on behalf of the international automobile industry and advocating fair trade.
Challenge
Educate the public on the increasing globalization of the automobile manufacturing industry.
Shift the public's perception of the "foreign" automobile industry to one of a global network of manufacturers.
Develop a global "green" brand.
Communicate the benefits of membership and the association's value to multiple audiences.
Solution
Created and implemented an ongoing, integrated marketing and branding campaign using consistent messaging across multiple media channels, including marketing collateral and website.
Positioned the website as a redirect to reach government and technical affairs.
Technology
LMD developed this site using an existing database and administrative system that had been implemented previously. LMD migrated the Classic ASP (VB) code to VB.Net and utilized Master Pages to create an easy to maintain template system.
- ASP.Net/VB.Net
- SQL Server 2000
- XHTML 1/CSS 2.0
- Site-wide templates
- Ported Classic ASP to .Net