Challenge

EPA enlisted LMD’s help in creating and executing marketing communications programs
targeting multiple national audiences, including consumers, municipal government officials,
industry professionals, and program partners, with the objectives of:

• Educating the public on wastewater management issues and their impact on the environment.
• Promoting the adoption of sustainable and best practices for water, wastewater, and
  stormwater management.
• Communicating the importance and benefits of practicing water efficiency in homes,
  businesses, and institutions throughout the United States.
• Encouraging utilization of available Federal funding to initiate qualifying environmentally
  friendly projects.

Solution

LMD assists the OWM in conceptualizing, planning, and implementing a wide variety of
social marketing communications initiatives supporting adoption of effective and sustainable
wastewater management methods. Projects underway include:

• Decentralized Wastewater Public Outreach: LMD developed a national education campaign
  strategy and branding platform to inform the general public of the financial and health risks
  posed by failing septic systems, as well as to promote proper system care and maintenance.
• WaterSense Program Marketing Support: LMD is conducting audience-specific research,
  developing a comprehensive marketing plan, creating audience-specific messaging, and
  designing educational outreach materials.
• WaterSense Website: Using consumer-focused research, LMD enhanced the user experience
  of the WaterSense website by improving the design, site architecture, content, and functionality.
• American Recovery and Reinvestment Act (ARA) Implementation: LMD is developing
  branded outreach materials targeting various national audiences with the goal of promoting
  implementation of ARRA funding through the 2009 Green Reserve requirement.
• Sustainable Infrastructure (SI) Outreach for Local Officials: LMD is developing a national
  outreach campaign to educate local government officials on sustainable infrastructure issues
  and promote acceptance and support for effective water management practices. This campaign
  will include a program brand and microsite targeting local officials.

Outcome